Start from the value of a result
What is one counted result worth to you over a year? A first order on a ₹1,299 product with 40% margin and a one-in-three chance of a second order is worth roughly ₹700. A completed demat account might be worth several thousand rupees; a booked site visit that converts one time in fifteen is worth a share of the margin on a flat. Write the number down. Everything else is a fraction of it.
The cost side: reward plus 15%
The platform adds 15% to the reward as its fee, paid by the brand from the locked budget. A ₹150 reward costs ₹172.50 per counted result. Opens, posts, forwards and creators who sell nothing cost nothing. Compare that all-in figure with your blended cost per result from paid channels and you have your ceiling.
Floors: the least a marketer should be paid
Automatic offers start at a floor set by the typical order value: ₹20 for sign-ups and installs with no ticket, ₹30 up to ₹500, ₹60 up to ₹2,000, ₹120 up to ₹5,000, ₹250 up to ₹20,000, and ₹500 or 2% above that. The floor protects the marketplace from ₹5 rewards on ₹5,000 products; a marketer who sees a fair floor opens the offer, and one who sees an insult does not open the next one either.
Caps: the most you will pay
The cap is the brand's ceiling. Set it near your all-in number for a result, not near the floor: the platform raises the reward only when results are behind pace, and a cap set too low means the offer sits at the cap with the audience fully open and still nothing happens. The honest note you will see then — 'there may not be enough marketers in this category yet' — is the platform telling you the cap, not the marketers, is the limit.
Certainty beats size
A ₹200 reward paid the moment a demo is counted moves more alumni than a vague ₹1,000 'at term end'. Marketers price uncertainty heavily because they have been burned by networks that validate slowly and report in aggregate. On Shopmycode the reward is credited on result and visible to both sides; use that, and you can often pay less than you expected.
Held results and reversals
Some results are reported before they are certain: an application under review, an order in its return window. State the hold on the offer, pay on confirmation, and reverse promptly with a reason when a result falls through. Marketers accept holds when the rule is clear and the record is shared; they leave when the rule is discovered at month end.
Let the platform do the pricing
If you do not know the rate for your category, do not guess: switch on automatic reward, give a target, a deadline and a cap, and read the history after a week. The reward the platform settles on is the market's answer, and it is written down with the reason for every change.